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TWENTIETH CENTURY FOX’S ROBOTS TO BE RELEASED AS IMAXR FILM IN MARCH 2005Animated Picture From the Makers of Box Office Hit ICE AGE to Be First
Spring Simultaneous IMAX Digitally Re-Mastered
Release
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| LOS ANGELES, CA, November 24, 2004 - IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Twentieth Century Fox today
announced that Robots, an animated feature from the creators of the 2002 hit ICE AGE, will be simultaneously released
to both IMAXR and conventional theatres on March 11, 2005. The film will be digitally
re-mastered into the unparalleled image and sound quality of The IMAX
ExperienceR with proprietary IMAX DMRR (Digital Re-mastering) technology. Robots marks the first day-and-date IMAX DMR release to open during the spring
film season and serves to build IMAX’s commercial film slate for 2005. “The spectacular CGI effects in this movie are perfect for IMAX’s immersive format and will look amazing in IMAX theatres,” said Bruce Snyder, President, Domestic Distribution, Twentieth Century Fox. “IMAX offers moviegoers a whole new way to experience Hollywood movies. We are thrilled to extend our relationship with IMAX and look forward to releasing additional event films in their fantastic format. The first joint project for Twentieth Century Fox and Academy AwardR-winning director Chris Wedge since the blockbuster animated hit ICE AGE, which earned more than $382 million worldwide, Robots boasts an all-star cast of contributing voices, including Ewan McGregor, Halle Berry, Mel Brooks, Greg Kinnear, Drew Carey, Jim Broadbent, Amanda Bynes and Robin Williams. Audiences that experience the film in IMAX theatres will be able to watch the adventure unfold on screens that stretch beyond their peripheral view, while being surrounded by up to 14,000 watts of pure digital sound “Robots will be nothing short of spectacular on IMAX screens,” said Chris Meledandri, President Animation at Fox. “The trailer has just been completed using the IMAX DMR process and is amazing. I am delighted about this association and look forward to working with Greg and his team to complete the IMAX version of the picture using their unique process.” “This agreement with Twentieth Century Fox is further proof that studios are embracing IMAX DMR releases as a way to launch event films, deliver a unique and premium experience to consumers and increase box office performance,” said IMAX Co-CEO’s Richard L. Gelfond and Bradley J. Wechsler. “We’re excited to have Robots as our first confirmed commercial title for 2005 and expect to announce other great movies soon ? which we believe will be instrumental in driving continued theatre signings momentum.” Robots is an important entry on our 2005 commercial film slate and will offer us a great way to illustrate the year-round appeal of The IMAX Experience,” added Greg Foster, Chairman and President of IMAX Filmed Entertainment. “Previous IMAX DMR pictures have typically opened during the summer and holiday blockbuster seasons. We are thrilled that with Twentieth Century Fox’s Robots, we will begin offering commercial films to the IMAX theatre network year round. This is a very encouraging development and one we believe will help make next year’s commercial film slate the best in IMAX’s history.” About IMAX Corporation ounded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies. IMAX’s businesses include the creation and delivery of the world’s best cinematic presentations using proprietary IMAX and IMAXR 3D technology, and the development of the highest quality digital production and presentation.IMAX has developed revolutionary technology called IMAX DMR (Digital Re-mastering) that makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive family entertainment experiences. As of September 30, 2004, there were more than 235 IMAX theatres operating in 35 countries. IMAXR 3D, IMAX DMRO, and The IMAX ExperienceR are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com. About Twentieth Century Fox Twentieth Century Fox is a unit of Fox Filmed Entertainment, a unit of Fox Entertainment Group. This press release contains forward looking statements that are based on management assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the performance of films, the viability of new businesses and products, and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in the Company's Annual Report on Form 10-K/A for the year ended December 31, 2002 and in the subsequent reports filed by the Company with the Securities and Exchange Commission |
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